Today I had a presentation to client customer office in order to explain a possible optimization and saving idea and grab a turn key contract.
We did our job. Clean, keepin it simple, straight to the point.
Pending issues? None.
Everybody satisfied for the work done.
What’s then this emptiness feeling…………………. deep inside?
Oh, now I have got it! We did not surprise.
We did not left wide eyes opened wondering “Wow, that is great! That is really new! I want it!”
We forgot to present something they cannot live anymore without.
Everytime you present a solutions, think if this would leave your customer as the very first time you saw a plasma TV or an iPhone.
If it is just a little less surprising, leave it and restart from scratch.