Smashing a market, the how-to

Back to the good ‘ol times when your mind have been shaped as a (Microsoft) icon to click on, not to make mistakes.

After the cool trends on open source in mobile revolution, here come the “Restoration”.

Netbooks for dumbs, either Macbooks or Chrome OS.  Just click on the app. Just ask the cloud.

Easy. Direct. Fast.

What if it doesn’t work? No alternatives, just reboot and hope.  But there are little or no chances it doesn’t work. So who cares?

The touch screen fight? Dead heat. The apps fight? Dead heat. The platforms fight? Dead heat.They mirrored. Perfect deuce.

Form factors fight will match either.

Two big guys, Apple and Google, and the third one too far to recover (Windows Phone, it’s damn too late, too late to protect your products from churn).

All the rest? Breadcrumbs.

The two big guys began to fight in the smartphones arena. They completely disintegrated all the others playing there.

What? Still symbian and RIM having their big slice? It doesn’t matter.

Give time to cloud. The final bite will come.

The war tornado is moving on tablets and netbooks, then on notebooks, then on everything else somehow havinga foot in the Internet.They are light, they are mobile, they are sexy.

Give them some other market to play on, and they’ll break it up and recreate from scratch.With their easy, strict and off-the-shelf rules…ehm..apps!The “closed” against the “open”…ah ah ah ahm they got us guys, they really got us all!

 

Cloudy in early december

Cloud Computing is not just the future of mobile. It’s the future.

If you are consulting in Telco you definitely must deal with this enables and with all the technologies related.

On wednesday, 1st December, the London day conference and exhibition on Enterprise Mobile Cloud Computing can be “virtually attended” by watching it streamed LIVE.

For free.  Just click here

Computing is all around

“When you add information processing and communication to the design of any object, it changes. It’s like adding electricity to a previously manual task. When you add an electric motor, the shape of the tool changes, the actions change, the goals change. The same kind of change happens when information processing is added to the mix as a design consideration.

Today’s computers are shaped the way they are – single blocks of plastic and aluminum with general-purpose input and output devices – because until very recently, computers were expensive. Everything had to be done with a single device that did many things. With computers embedded into all kinds of everyday objects, the shape of computers can change: there can be many devices, each of which does a small number of things.

These specialized devices fall into the category of ubiquitous computing, and designing them is afundamentally different process than designing the software and hardware objects we’re familiar with. It requires a combination of industrial design, service design, interaction design and experience design.”

From http://thingm.com/process.html

 

Mobile Phones, today, should be more appropriately assigned to the category of  web-connected devices. I undertand that similarities with wireless connected machines doing a single very specific job is not immediate. But that object in your pocket, able to immediately sync the cloud, is a great potential enabler for infinite services.

If you talk to Mike Kuniavsky, CEO at ThingM, will tell you that today it doesn’t make sense to think of apps development and terminal design as separate entitites.

Internet of Things is the internet of things, so you should…design..things!

Still mobiles are designed instead, stuffed with sensors, and then any other possible gadget which got no cost or downsized enough to fit in. Then, developers are asked to develop apps and spread ideas about how to use all these powerful mix of things.

Another different approach is starting from the service itself, thinking it pure and clean, and then imagining what should be best designed to handle the service beneath.

There’s room for creativity. On larger scale.