New blog: Mobile B2B

Dear followers,

I have decided to split this blog into two different spaces.

Lost in consulting will remain in english, covering my experience as a contractor/consultant.

As for mobile technology, smartphones business and emerging B2B solutions,  I am inviting you to my brand new blog at www.mobileb2b.it.

This new blog will be mainly in italian, aiming to stir interest of italian companies. (some interviews will remain in english but I will manage to translate).

Thanks for reading me and please, keep providing even more feedback.

Andrea

Will you really let Brands stick ON you? (it seems so)

http://www.alcatel-lucent.com/advertising/video/AjAa3i9Nq8Tj03QtPyqd.htm

Mobile advertising. Again.

The picture gets clearer, Brands will save time on sending mobile ads customized and refined campaigns, in a few clicks.

They rely on the fact that you will be certainly  willing to dedicate yet another slice of your time watching ads video or replying a question message about preferring red Ferrari shirts or yellow ones.

They think so, as they see you constantly seeking for new incoming messages on your social network, digitally interacting anytime and anywhere, even sitting on the wc.

They rely on the fact you are so poor and unsecure that receiving a good ads message with a special discount will lead you buying yet another palliative stuff to temporary feel better.

Personal targets are dropping, pushing hard for reaching your goal is far more difficult than stopping for the n-th time in order to discover who made your mobile ringing. Incoming message, incoming offer, incoming opinion poll.

They know your want to be called away from what you are doing.

I am sorry, I must read this, just one moment.